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Support Services Every Agent Needs

What are the benefits of broker-provided agent services? Here are the things to consider when looking for a top real estate company to work for in Austin.

Posted by:AvatarRealty Austin
May 4, 20226 min read
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Successful real estate agents have one thing in common. They know they can’t do it all themselves if they are going to have the time and energy to do what matters most: selling real estate. The demands created by our increasingly complex market make support services even more essential. Broker-provided agent services remove the burdens of daily administrative work and give you time back to focus on revenue-generating activities in your business.

What Are the Benefits of Broker Provided Agent Services?

By leveraging the agent service offerings from your broker, you avoid the hassle and expense of having to hire, direct and manage an assistant.  Additionally, you are all leveraging the same platform and following the same processes, so there is no knowledge transfer or training required. Many service offerings are optional, so you can leverage what you need when you need it to really ‘right size’ the level of support you need in your business.

Using broker-provided agent services means agents:

  1. Save time
  2. Are more efficient
  3. Are more productive
  4. Have a better work/life balance

Agents can’t thrive if they don’t have support. Robust agent services allow agents to delegate and elevate their business. Evaluate the following agent service offerings when looking for a top real estate brokerage where you can grow your business:

Contract to Close Coordination
Once a client's offer is accepted, an on-staff team of licensed and experienced coordinators will facilitate the transaction to a successful closing. Say goodbye to the days of paperwork and file submission hassles and bottlenecked transaction communications! Contract to Close coordinators liaises between the lender, title company, agents, and your client in a timely and professional manner. An in-house closing coordinator is familiar with your broker’s policies and procedures ensuring you are in full compliance and get paid on time.

Listing Marketing Coordination
Making agents and their listings stand out in a competitive market requires a great amount of skill and knowledge. Listing and marketing coordinators create flyers, brochures, and write creative listing copy including elevated copy for luxury listings. These coordinators can also help arrange staging consultations, photography, energy inspections, property tours, open houses, sign and lockbox installations, and more. All the marketing work to get the property on the market is done for you. Coordinators keep sellers abreast of marketing initiatives and set you free to continue relationship building rather than being stuck behind a computer. 

Social Media Coordination
There’s no question that in this digital world, buyers and sellers are using social media to connect with real estate agents. Social media coordination helps agents navigate the complexities of going viral on the most popular social media platforms. As experienced social media strategists, these coordinators know how to keep agents top-of-mind in their client’s feeds through every share and swipe.  

On-Demand Broker Support
Real estate sales are complex and can become stressful. When troubles arise, an agent wants to know they have someone to call. Joining a brokerage that has hired the best in the business to advise you through appraisal issues, multiple offers, challenging negotiations, and unique client (or agent) personalities are crucial. Ask yourself if this brokerage is willing to help you work through any pain points that come up along the way.   

Technology Support
From client relationship management tools (CRM) to email workflows, household website activity, technology training, transaction management -- everything is integrated. In addition, your brokerage should have a badass technology team that supports and responds to agents for their daily needs.

Printing and Binding Resource Center
Successful real estate agents still need to impress their clients with beautiful bound print materials. From listing presentations to annual investment reviews and more, an office space stocked with industrial printers and copiers should not be overlooked.

On-Site Notaries
All Texas real estate agents know that there are a lot of documents that need to be notarized during the buying and selling process. This convenience means an agent’s client doesn’t have to search for someone to notarize their document. See if your brokerage has people who are accessible to serve as their notaries.

Collaborative Offices and Meeting Rooms
Having collaborative and vibrant offices where you can work in this new hybrid environment is important. Visit the brokerage’s offices before joining to see if they are tech-enabled, well-lit, and welcoming to agents and clients. Coffee stations and snack bars that allow agents and their clients to be comfortable and put at ease are always a plus. 

Automated Marketing
Staying top of mind with your sphere of influence is easier when an agent has automated marketing at their fingertips. Agents should rest easy knowing that their clients will receive automated market insight newsletters, geographic-specific postcards, and social media advertisements that position the agent as an authority in the market. 

Sign and Lockbox Concierge
Imagine if a Texas agent didn’t have to hammer a post in 100-degree heat ever again. Finding a brokerage that offers sign and lockbox concierge means agents never have to worry about the gas, time, cleaning, storage, and dirty hands and cars that come with installing their own signs. All agents have to do is pick the type of sign they want to use and this service will install the sign and lockbox for them. 

Referral Concierge
Is your brokerage a member of an international broker-to-broker referral network? Companies with broker referral networks like Leading Real Estate Companies of the World offer referral concierge services. This invaluable agent service provides agent matching in other destinations along with follow-ups to help with the conversion of your referrals.  They typically provide updates on when the client is under contract or viewing properties so you are informed every step of the way. 

Client Testimonial Concierge
Consumers do business with people they know, like, and/or trust. Client testimonials are a great way to build a consumer’s confidence in your services.  Having an automated and personalized post-closing survey is a timely touchpoint to capture your rave reviews from clients on Google, Facebook, Yelp, or via email. Even better is if they also automatically land on your bio page on the website.

Onboarding Services

Moving the move to a new broker is a big decision. Robust onboarding support services to guide and support you through the process of rebranding yourself and your listings are critical to mitigating any distractions to your business. A comprehensive new agent marketing package with headshots, signage, and other personalized and agent branded collateral is key to jumpstarting your business with a new broker.

Customer Service 
Your listing your lead—music to any agent's ears! When someone calls the office to inquire about a listing does your brokerage transfer the call to the listing agent? It’s surprising to learn that not all real estate brokers do this. Make sure your hard-earned business stays with you.

Why Join Realty Austin

We know that when it comes to your work you want to be fulfilled. In order to do that, you need sustainable growth in your real estate career. The problem is you currently lack the support you need which leaves you feeling overwhelmed. We believe your broker should provide all the support and systems you need to thrive. We understand how difficult it is to grow your business on your own. This is why we guide our agents through a proven process to outsell the competition while leading more balanced lives.

Here's how agents at Realty Austin are building incredible businesses

  1. We help customize a plan
  2. They plug into our platform
  3. They leverage ongoing support

Stop trying to do it all and start doing what you love by building a business that works for you. Contact Realty Austin today.

Posted by:AvatarRealty Austin
Date: May 4, 2022
Category: Agent Success

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