Austin home sellers guide

 

Why List Your Home with Realty Austin?

Our unique Home Selling System was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get them sold quickly the highest price possible.

As a result, homes listed by Realty Austin consistently sell 21 days faster and closer to list price than the Austin average! Our agents have sold almost 10,000 homes using this system.


1. Price

The most important step in selling your Austin home is pricing it correctly from the onset. Research shows that overpriced homes take longer to sell and actually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations. Our agents are trained to use advanced market analysis software that will accurately determine the optimal list price for your home.

If you are just curious what similar homes are selling for in your area, try our Instant Market Analysis tool and review the latest Austin Market Statistics to get a feel for the overall market. However, if you really need to know what your home is worth in today's market, you should talk to one of our agents who knows your area.


2. Condition

In order to get top dollar for your home you have to make your home look its best. Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. Before your home goes on the market, we offer home staging to make every room in your home look its best. 


3. Market

The Realty Austin Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in online, social media, email, direct mail and print marketing that feature our listings in all the places where buyers are looking. When you hire Realty Austin to sell your home, we will identify your target buyer profile and implement a tailored home marketing program designed to reach them. 


4. Negotiate

Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer, or multiple offers, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. Our listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process. 


5. Close

While your home is on the market we will provide regular status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course. In order to keep tabs on your competition we setup a neighborhood alert system that will notify you and your agent as similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we use our online transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.


Talk to a Listing Specialist

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