MARKETING SAMPLES

Realty Austin's innovative Home Marketing Program has been developed to get the word out to more prospective buyers than ever before possible. Our reach is so extensive because we invest heavily in print, direct mail, web, and email campaigns that feature your home everywhere buyers are looking. The benefits are obvious: increased exposure resulting in a quicker sale at a higher price. When you hire Realty Austin to market your home, we'll develop a personalized home marketing program including many of the following innovative services:

Professional Photography and Virtual Tours With more users shopping for homes on-line, great photographs are critical to making your home stand out and a stunning Virtual Tour will get buyers excited to see your home. We hire top local real estate photographers who properly stage, light, shoot and digitally enhance their photographs in order to make your home stand out. We also register your home's address (ie. www.123anystreet.com) and link it to your Virtual Tour so prospective buyers will always know where to find it.
	Professionally Designed Color Brochures When a prospective buyer stops in front of your home you only get one chance to impress them. A professionally designed full color property brochure with stunning photos coupled with a compelling story about your home's unique qualities, will ensure prospective buyers make an appointment to look inside.
Print Advertising Our agents are able to leverage our relationships with a number of top local publications to cost effectively target advertisements featuring your home to the most appropriate demographic. Our listings appear regularly in these widely-read publications:
Austin American Statesman Great Properties Pinnacle Magazine Homes and Land Austin Monthly Brilliant Magazine Waterways Magazine Performing Arts Programs "A" Magazine by Austin Business Journal
Promote Your Home on Web With more than 90% of prospective buyers choosing their new home on-line, it’s critical that your home can be found easily everywhere buyers are looking. We not only make sure your home appears; we make your home stand out above the crowd on these popular home search websites: RealtyAustin.com and other broker websites Realtor.com Austinhomesearch.com Zillow.com Craigslist.com HomesAndLand.com YahooRealEstate.com realestate.MSN.com realestate.AOL.com Move.com Moving.com realestate.NYTimes.com realestatejournal.com (WSJ) Email Campaigns Email is quickly becoming an effective way to reach potential buyers. For each new listing, we send professionally designed email flyer blasts to: All 8,000 Austin-area Realtors All 20,000+ RealtyAustin.com registered buyers Realtors in other cities known for Austin relocations Direct Mail Campaigns Direct mail remains one of the most effective tools to get the word out to prospective buyers. We analyze the demographic of your prospective buyer and create a professionally designed direct mail campaign promoting your home. Example PDF Promote Your Listing on MLS Any Realtor can list your home on the Multiple Listing Service. Our agents are trained to make your home stand out above the other 8,000+ listings by including: 8 high quality photos with detailed caption text Link to Virtual Tour accessible by the public Thoughtfully written remarks designed to highlight your home’s special features Broker Open House Your home will be featured on the first available broker tour in your area. This ‘Broker Open House’ will expose your home to other neighborhood buyer’s agents who might already be working with clients that are perfect for your home. This also gives us an opportunity to solicit immediate feedback on condition and price early in the sales cycle. Home Buyers Guide In order to help potential buyers better understand everything your home has to offer, we develop a detailed Home Buyers Guide that is made available when prospects tour your home. This guide includes: Neighborhood Highlights School Information Property Survey Sellers Disclosure Deed restrictions Feedback & Status Reports As buyers agents tour your home with their prospective clients, our automated Home Feedback System will solicit and share direct feedback on the condition, price, and marketability of your home. This instant email notification will alert us both to any problems that may affect future showings. We also provide a detailed monthly status report that includes our Top Prospects, a summary of showing activity, list of all marketing activities, and any recommended adjustments to course.